Subgroups were created to give organizers the ability to communicate with smaller subsets of the larger group to ensure members get the most relevant information. They can be utilized across the different communication types: posts, push notifications, in-app alerts, and email. They’re especially effective with larger, organized groups, but they’re also a nice-to-have option for smaller groups too.
To get started, organizers need to first decide how they want to divide up their group. This will be driven by the needs of their communications. For example, a sports team may create subgroups for players, parents, coaches, alumni, and fans, while a marching band may choose students, parents, staff, leadership, seniors, color guard, and drumline. Groups will determine their subgroup needs based on how they plan to parse their communications.
Once there’s a plan on how to divvy up the larger group into smaller subgroups, it’s time to create the subgroups. Good news is that subgroups are simple to add and simple to edit if things change. GroupSpot allows organizers to have up to 10 subgroups, giving even the most diligent admins the flexibility to manage their communications across multiple subsets of members. One caveat for sports teams is that their subgroups can be designated as either team subgroups (Varsity, JV, Frosh, etc.) or as non-team subgroups (parents, boosters, etc.). This is important when it comes to a sports team’s Rosters and Games.
The next step is to assign subgroups to your membership. Organizers can choose between a) letting their members choose their subgroups or b) admins assigning subgroups to their members. If the organizers let their members choose their subgroups, members would make their choices when entering the group for the very first time. If organizers want more control over the subgroups, they can assign or change a member’s subgroups at any time.
Once the subgroups have been created and assigned, organizers are ready to go when that first tailored communication is needed. To get started, they may want to create a post with subgroups in their main feed. Even though posts default to having all subgroups on, they can be used to choose a specific audience across any post type: standard, event, or game. By choosing a dedicated audience, only members in the subgroups that are turned on would see that post in their feed.
The other option for organizers is to send mass communications to select subgroups. This includes sending Push Notifications, In-App Alerts, and Emails to dedicated subgroups. This is especially effective for admins who can not only choose the most appropriate communication type to capture the attention of their audience, but now they can also choose the subset of members they choose to reach.
Communications will forever sit at the heart of the GroupSpot experience. And Subgroups are a key piece of the communications puzzle. By design, they give organizers maximum flexibility with their communications, making them one of the most powerful tools in the GroupSpot tool belt. Enjoy reaching the right audience with your communications.